Behind the numbers.

The challenge

The NHS was struggling to generate applications for one of its lesser-known programmes, the Graduate Management Training Scheme (GMTS).

To boost awareness and drive applications from students, I devised copy for the Behind The Numbers campaign, which highlighted the positive impact of NHS graduates on the scheme.

Copy included a custom landing page, promotional email series, and social media assets.

The results

• Achieved over 3,000 new student sign-ups to the NHS GMTS mailing list.

• Reached 677,000+ students via social media.

• Significantly boosted awareness of the NHS GMTS among the target audience.