Making a law firm stand out.

The challenge

For law firms seeking to attract new talent, standing out from the crowd isn’t as straightforward as it might seem.

As Senior Copywriter on the campaign, my responsibilities included:

• Leading concept development for Inside The Headlines, an interactive campaign that highlighted the headline-grabbing cases at Herbert Smith Freehills (HSF).

• Writing all copy for the campaign website, promotional email series, and social media assets including a promotional video.

• Ensuring that the campaign aligned with HSF’s EVP for a cohesive brand message.

Results:

• Surpassed sign-up targets by 32%.

• Reached 250,000+ students via social media (Instagram, TikTok).

• Delivered a unique campaign that set HSF apart from their competitors.

An unforgettable experience.

When students attempt to “fill in the blank”, they are forced to draw on their existing knowledge and make mental connections that contribute towards memory consolidation.