Creating a memorable experience.

The challenge

While many of the campaigns I worked on at Higherin (formerly RMP Enterprise) were been digital-focused, I also developed a number of experiential campaigns for events at university campuses around the UK.

In general, the goal of these on-campus installations was to:

• Raise awareness of an employer brand;

• Drive sign-ups for an employer’s mailing list (or a competition);

• Create a fun experience for students (on a limited client budget).

The campaigns

The photos feature some of the experiential campaigns I worked on. My contributions have included: idea generation, concept development, copywriting, and some art direction.