Supporting Unilever’s early career goals.

The challenge

A giant in the FMCG industry, Unilever runs an annual international competition for students known as the “Unilever Future Leaders’ League”.

As Senior Copywriter for the campaign, my responsibilities included:

• Writing all copy for the competition website, 20+ promotional emails, and social media campaign (including videos).

• Contributed to the planning and creative direction of the campus event stand, which featuring an interactive arcade grabber machine stocked with Unilever prizes.

The campaign

• Surpassed client sign-up targets by 200% at each campus event.

• Reached over 1.6 million students across the campaign.

• Delivered a standout campus experience that students loved!

You can see one of the pages from the website here: https://future-leaders.unilever.co.uk/future-leaders-league