A fresh start.

The challenge

As Senior Copywriter at Higherin (previously RMP Enterprise), I was tasked with creating a new website for On-Campus Promotions that would:

• Inform interested parties about the brand ambassador role;

• Encourage students to apply for the role.

The process

I began by hosting workshops with internal stakeholders to identify their key requirements for the new website.

Next, I focused on shaping the brand’s creative direction. This included collaborating with our in-house design team to create a series of distinct visual identities, and then hosting a workshop with students to gather feedback on the most appealing designs.

Finally, I designed a sitemap and wrote the copy for each page of the website.