As a Content Strategist at MomentumABM, my primary client has been Lenovo since May 2025. While they’re proudly the world’s #1 PC manufacturer (it’s true - look it up), they’re also currently making big moves in terms of expanding their range of SaaS and AI-led offerings.

My responsibilities have included:

• Collaborating with senior Lenovo stakeholders to develop messaging frameworks for individual services;

• Devising the headlines, taglines and associated content strategy for each go-to-market (GTM) kit;

• Writing a diverse range of copy for assets including brochures, social media kits, landing pages, email campaigns and more.

• Translating complicated technical concepts into clear and attention-grabbing copy.

  These images include examples of my recent work - more in-depth samples and PDFs are available on request.